Resonance uses machine learning to find customers who read, care, and share content about or relevant to your company for better lead-generation and real-time marketing.
Dallas, Texas April 22, 2014 – MarketChorus today announced it has integrated with HootSuite, the world’s most widely used social relationship platform, to launch Resonance, a new app in the HootSuite App Directory.
Resonance for HootSuite is a unique way to discover people relevant to your business for lead generation, audience analysis, and real-time marketing. Where other tools simply search for tweets, keywords, or hashtags, Resonance uses machine learning to analyze paid, owned, and earned content plus the people sharing it. Because it studies entire stories being shared, Resonance can tell you the context of people’s interests and show you what they are saying. With Resonance, you can tailor your content to your audience, turn your now-engaged audience into customers, and convert your customers into brand evangelists. In combining total-content analysis with cutting-edge technology, Resonance becomes an essential tool for online marketers and social media teams, helping each group manage ongoing relationships and discover new leads.
“Understanding people based on the content they read and share is a powerful capability that enables marketers to be data-driven and much more effective,” said Larry Goldstein, CEO, MarketChorus Inc. “Resonance starts by analyzing millions of articles and the social interactions with that content to build a deep understanding of people. From this unique approach, we deliver highly targeted leads, enabling marketers to spend where it can best impact their business.”
Resonance can be used to find people who already show an affinity for your product or industry. Once identified, the app provides detailed information on how that audience reacts to content relevant to your product, brand, market, and competition. Marketers use Resonance for lead generation and to grow targeted audiences, improving marketing campaigns and CRM applications. Social/Community managers use Resonance to discover, track, and publish meaningful content based on trending topics and social signals, making it easy to chart the popularity of the content your company creates, aggregates, or shares.
“Sharing the right content, at the right time, is a challenge for many marketers,” says Mark Holder, Director of Platform, HootSuite. “On social media, the challenge extends to finding the right audience to engage. The Resonance app by MarketChorus offers unique capabilities in helping businesses do just that – identifying the right people to share relevant content with, and building lasting relationships as a result.”
Companies that have used Resonance to power marketing campaigns praise its ease of use, efficiency, and effectiveness.
“Using an audience generated by Resonance, we ran a Promoted Tweet campaign that more than doubled the number of leads to Flixster’s digital movie store,” says Mili Patel, Director, Direct Marketing at WB Digital, Rotten Tomatoes & Flixster. “Compared to standard keyword targeting, we drove 56 percent more leads at nearly half the cost.”
Within HootSuite, customers are easily able to:
- Track brand, product, industry, and competitor as its published news anywhere on the web.
- Continuously find all of the content conceptually relevant to a news article, press release, or search.
- See the people sharing sets of relevant content in real time.
- Connect with engaged audiences for marketing and lead generation.
To celebrate the launch, Resonance is available with discounted pricing for new users. For more information about Resonance, visit marketchorus.com or hootsuite.com
MarketChorus is a Dallas, Texas-based company that uses proprietary technology to design social tools for lead generation and audience analysis. By combining real-time news, social data, text analysis, and visualization, MarketChorus helps businesses better understand customers through what they read and share. Discover more at www.marketchorus.com
HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit: www.hootsuite.com