Everybody knows you can’t just publish a blog post and expect people to find it, read it, and promote it. That would be wonderful but that isn’t how content marketing works.
You get traffic to your content by promoting and optimizing it. Optimize for reading. Optimize for search. Optimize for sharing. Optimize for inbound links…and so on.
Point is, content marketing is a lot of work. Every corner you can cut as a marketer is time saved, money saved, and more fuel on the fire for your other efforts.
But we’re at a turning point in history and something remarkable is about to happen…
AI is going to change everything. We’ll be able to consume more information, test, and analyze data, and adjust for optimizations in real-time, at previously unimaginable speeds. AI-powered tools exist today that can revolutionize the way your organization functions and collaborates.
And AI is sneaking into many of the products we already use on a regular basis. Google’s products are based on machine-learning and natural language processing (NLP) algorithms. Salesforce and HubSpot have implemented and acquired AI technologies already.
It’s very reasonable to assume that the problems you’re facing today will be better solved by computers than by people. AI can be set to any repeatable task for which we have data to describe.
With that kind of endless horizon in front of us, it begs the question,
“How will AI affect my job?”.
It’s a big question, so I’ll confine my answer to the topic at hand: optimizing digital content, such as blogs, guides, emails, social posts, and so on.
And we don’t have to look very far into the future at all. That future is right in front of us. There are a wealth of software platforms developing AI solutions.
We’d know…MarketChorus is one of them.
So take our word for it. There are some great solutions available to content marketers right now, today, that will speed up your efforts, increase your output, and optimize your performance.
11 content optimization tips, powered by AI:
- Never make spelling and grammar mistakes again with Grammarly
Grammarly is a writing assistant tool that checks spelling and grammar and presents auto-complete suggestions to the author to expedite producing quality, easy-to-read content.
- Write both for search algorithms and human readers with INK
INK is an AI writing coach that can be integrated with WordPress for advice in real-time. Natural language processing digests your content as you write and assesses readability, optimization, and other factors.
- Before you write, check what’s trending in your space with BuzzSumo
BuzzSumo gives you a sneak peek into what’s important (what articles are shared) on any given topic and which articles are trending so you can see what they’re doing right.
- Rewrite content you’re syndicating to avoid duplication with WordAI
WordAI spins new articles from content you supply by using natural language process to rewrite sentences, swap out synonyms, etc. just like a human copywriter.
- Repurpose blog content into videos automatically with Lumen5
Lumen5 automatically generates a snackable social video from any blog post using natural language processing and slideshow templates.
- Optimize your content with structured markup on-the-fly with WordLift
Wordlift does the grunt work of optimizing your content with structured data markup code that increases your visibility in search (by making your content easier to understand for search engines). You write, Wordlift codes in the background.
- Track competitors so that you can react in real-time with Unmetric
Unmetric has several interesting paid products as well, but Track is free, and monitors over 100,000 brand profiles (plus any additional brands you request) for mentions across the web and in social media. Unmetric keeps an eye on your competitors for you.
- Curate tailored content experiences for different audience segments with Scoop.it
Scoop.it helps you stay top-of-mind by automatically generating content hubs on various topics that align with your audience segments without having to do the work of discovering and publishing summaries on all the content manually.
- Discover relevant popular hashtags for promoting your content with RiteTag
RiteTag matches any keyword you provide to the most relevant and popular hashtags, by platform so that you can quickly find hashtags that have meaningful (and current) traffic.
- Monitor brand and competitors mentions and react in real-time with Brand24
Brand24 enables you to be responsive to competitors and their appearances in the news so that you can adjust your strategy in real time to keep your visibility high.
- Monitor how content or topics resonate with audiences with MarketChorus
MarketChorus (that’s us!) provides end-to-end content intelligence and amplification powered by machine-learning, including measuring how many articles are being written on any topic, how they’re engaged with on social, and who is engaging with them.
As a content producer you want to stay focused and productive, pumping out high quality content, and then distributing and optimizing it with as little effort as possible. But the tools at your disposal haven’t always made that easy.
AI-powered content marketing tools are changing this dynamic quickly and smart marketers are already adjusting their habits and daily practices to take advantage.
These 11 content optimization tips all leverage AI, putting them on the bleeding edge of mainstream machine learning solutions. Beyond the horizon directly in front of us are even more incredible possibilities still currently in development, or priced beyond the reach of the average marketer.
Soon enough, as computing costs continue to drop, and AI adoption reaches critical mass, every tool we use will leverage machine-learning in one way or another.
Marketers that jump on the bandwagon early will enjoy a significant headstart on the rest of the marketplace and will be best positioned to benefit from the coming surge of interest in artificial intelligence technologies.
Learn more about AI in content marketing by subscribing to the MarketChorus blog and reach out if you have any questions about how to strategically integrate AI into your content marketing strategy.