(Photo: Reimond de Zuñiga) Publishing expert content is an accepted and reliable way to establish your authority as a professional. Regularly publishing authoritative content, especially in relevant publications, is an investment into your credibility. Every article published is another opportunity to build authority in your space and attract potential clients and … [Read more...] about Measure The Impact Of Thought Leadership With Social Media
Finding new revenue streams is a top priority for every publisher. Digital advertising dollars simply haven’t filled the shoes of their traditional counterparts and the publishing industry has been greatly diminished as a result. These days publishers are trying everything from launching digital marketing agencies to custom publications to fascinating innovations like the … [Read more...] about Three New Ways To Monetize Your Existing Audience With Retargeting
An AI system which could explain its decisions and outline what the user could change to get a better result would be a prescriptive system and would be a huge step toward finding a common language between human and machine. From the original article "AI-powered marketing needs interpretability – and collaboration" on The Drum. This article makes the important point that … [Read more...] about What Good Is AI You Can’t Understand
A quick search for “content intelligence” on Google returns a small amount of useful information, and a lot of confusion. So, first, allow me to provide a simple working definition for content intelligence that we’ll improve throughout this article: Simple version: Content intelligence technology helps you understand context and impact to produce better content and use … [Read more...] about What Is Content Intelligence? And Why Should You Care?
Social media best practices seem to come and go in cycles, repeating themselves every few years. When social media first made its public debut, automation wasn’t yet possible...but expectations on marketers rose quickly. Demand for attention paved the way for a surge in the use of automation tools, which very nearly ruined social media. Constant bombardment from … [Read more...] about B2B Content Curation: How To Save Time And Increase Brand Awareness