Finding new revenue streams is a top priority for every publisher. Digital advertising dollars simply haven’t filled the shoes of their traditional counterparts and the publishing industry has been greatly diminished as a result. These days publishers are trying everything from launching digital marketing agencies to custom publications to fascinating innovations like the … [Read more...] about Three New Ways To Monetize Your Existing Audience With Retargeting
A quick search for “content intelligence” on Google returns a small amount of useful information, and a lot of confusion. So, first, allow me to provide a simple working definition for content intelligence that we’ll improve throughout this article: Simple version: Content intelligence technology helps you understand context and impact to produce better content and use … [Read more...] about What Is Content Intelligence? And Why Should You Care?
Social media best practices seem to come and go in cycles, repeating themselves every few years. When social media first made its public debut, automation wasn’t yet possible...but expectations on marketers rose quickly. Demand for attention paved the way for a surge in the use of automation tools, which very nearly ruined social media. Constant bombardment from … [Read more...] about B2B Content Curation: How To Save Time And Increase Brand Awareness
Over the last 10 years more than $30B of ad revenues left traditional media in favor of the Google / Facebook duopoly (Source: USA Today). Due to privacy, ad fraud, and declining click-through-rates (CTRs) across all industries (Source: AdStage), digital advertising is at a major turning point. Contextual data, which publishers control, will be a premium value in years to … [Read more...] about What Do You Sell When You’re Out Of Digital Inventory?
It’s no surprise that AI is quickly integrating itself into every aspect of content marketing. We’ve covered that on the blog before, discussing all kinds of AI tools for content marketers and how they can improve your life, give you time back, and help you accomplish more. Some of the challenges content marketers face are easier to solve with AI than others, since machine … [Read more...] about How To Use AI For Competitor Content Analysis