What Good Is AI You Can’t Understand
AI technology for marketing hasn’t reached its potential because marketers don’t know what to do with the information -or don’t yet trust the recommendations.
AI technology for marketing hasn’t reached its potential because marketers don’t know what to do with the information -or don’t yet trust the recommendations.
Many of us are engineers at heart, but we build tools for non-engineers who will benefit more from simple visualization tools than complex pivot tables and formulas.
B2B marketers need to observe what strategies B2C brands are trying, failing, and succeeding with in these early days of Gen Z’s growing influence.
Perry…said other nations are making deep investments in the pursuit of AI supremacy. “I promise you the Chinese and the Russians are spending massive amount
While I believe that GDPR will end programmatic advertising as we know it, it doesn’t mean that programmatic advertising will fizzle out in 2020, and
A prominent group of researchers alarmed by the harmful social effects of artificial intelligence called for a ban on automated analysis of facial expressions in
Discovering good guest posting opportunities used to be a time-consuming, manual process. Now, tools exist to automate discovery, analysis, and even outreach.
Before digital, marketing was about how to attract and motivate people. As AI disrupts the industry, we can expect marketing to return to human-to-human interactions.
If we limit our analysis to the data we can predict, because we can track it, we’ll inevitably miss valuable insights from outside those constraints.
While programmatic spending is at an all-time high, there are more and more examples of 3rd-party data vendors operating fast and loose with data privacy…