Generational Insights Behind Tech Purchases
Aging strategies that rely on key decision-makers are unable to penetrate decision-making processes as millennials gain influence.
Aging strategies that rely on key decision-makers are unable to penetrate decision-making processes as millennials gain influence.
As the focus shifts from low-margin digital impressions to acquiring subscribers, an ad sales strategy that reflects this focus has been sorely needed.
2020 will be a pivotal year where consumers take back control of their data and advertisers will be forced to play an entirely different set of rules.
Large teams are less agile than smaller ones and the unpredictable benefits of new technologies do not necessarily outweigh the organizational costs at first.
As Harry Crane – the man responsible for the introduction of the IBM System/360 – understood, the genie never goes back in the bottle. The
Machine learning algorithms offer hope to overwhelmed marketers by sifting through data quicklyand alerting human operators to potential opportunities.
Cleaner, better data informs smarter, more effective AI but the real world is messy and tends not to fit perfectly in databases.
Good data yields good analysis. Bad data…or even limited data, can lead even the most well-intentioned marketer astray. Don’t forget to vet your data!
GDPR isn’t going anywhere. 1st-party data is increasingly important as organizations move towards personalizing content for their audiences.
A great new post on Moz’s blog discusses a case study in growth hacking that increased traffic to a blog by 650%.