MarketChorus
  • Home
  • About
  • Solutions
  • Blog
  • Contact
Sign In
Menu
 
  • Skip to main content
  • Skip to primary sidebar

CMOs On Implementing AI Into Their Martech Stacks

November 22, 2019 by Nathan Binford

cmos on martech stacks

CMOs will have to cope with AI’s impact on content generation, technology advances, regulations, misuses, challenges, effective use cases, and so on, according to Scott Liewehr, CEO of Digital Clarity Group. “CMOs both want it and fear it, overhype it and underestimate it, misuse and abuse it, and on and on,” Liewehr said.

From the article “CMOs Share AI Implementation Successes and Challenges” on CMSWire.

Diving into the waters of any disruptive new technology is bound to rock the boat you jumped from and marketing teams are feeling the choppy waters of disruption as a result.

Make no mistake…AI is the answer to more problems than it is the cause of -but it’s no cure-all for poor process. In fact, weak business processes are bent and broken under the pressure of automation.

Large marketing teams are necessarily less agile than smaller ones and the unpredictable benefits of new technologies do not necessarily outweigh the organizational costs at first.

But the future is coming at us fast regardless, so the question for marketing leaders is not if they should integrate AI but how to do so without creating a negative ripple effect.

“AI’s greatest impact for marketers will be how it elevates us to build better human connections,” SAP’s Tillman said. “When time isn’t spent on repetitive, administrative tasks, that frees up a tremendous share of mind that can be dedicated to the creative solutions and experiences that stand out for customers.

Leveraging AI’s impressive ability to automate repetitive tasks, frees up your employees to focus on the meaningful customer experience oriented activities that create long-term value.

For more information, read the full post from CMSWire.

Read The Full Article

Source: CMOs On Implementing AI Into Their Martech Stacks

Reader Interactions

Primary Sidebar

Search

Subscribe For Updates

  • Email
  • Facebook
  • LinkedIn
  • Twitter

More to See

Programmatic Continues To Dominate Digital Ad Marketplace

December 4, 2019 By Nathan Binford

Generational Insights Behind Tech Purchases

December 2, 2019 By Nathan Binford

Tags

1st-party data 3rd-party data ABM account based marketing advertising AI AI apps AI compliance AI in Marketing AI transparency AI Trends analytics artificial intelligence Automation b2b b2b sales Branded Content buyers journey buying habits ccpa cmo content marketing content marketing tools content strategy crm data privacy engagement metrics enterprise first-party data GDPR google machine learning marketing martech media millennials newspapers personalization publishers publishing saas stats technology third-party data vanity metrics
Tweets by MarketChorus

Copyright © 2019 · MarketChorus