Whilst it’s true that computers have powerful analytical and quantitative capabilities, AI will only ever be as good as the data that you train it on. With GDPR firmly in place, the significance of first-party data is more important than ever, ensuring you deliver as accurately and reliably as possible, and tailoring your content for its intended audience.From the article “Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives” from MarTech Series.
We completely agree with this sentiment. AI, at least until we reach the AGI threshold, is much better suited to aiding than replacing humans.
And, you’re only as good as your data…
But to be honest, that’s as true for humans as for machines. Any real optimization expert will tell you, their expertise isn’t so much in SEO, or website design, as data analysis. We learn from our data or our businesses suffer.
Machine learning algorithms are very good at learning from data and that’s what makes them empowering to marketers, who now have to sift through a ton of data to do their jobs.
But, don’t just buy the hype. As this article suggests, do your own research and know what you’re getting your organization into when you implement AI-powered automation.