How To Counter Skyrocketing Facebook Ad Costs During The Election
Facebook ad costs have always steadily risen year over year, that’s nothing new. However, these last two presidential elections have set records for political ad
Facebook ad costs have always steadily risen year over year, that’s nothing new. However, these last two presidential elections have set records for political ad
While programmatic spending is at an all-time high, there are more and more examples of 3rd-party data vendors operating fast and loose with data privacy…
As the focus shifts from low-margin digital impressions to acquiring subscribers, an ad sales strategy that reflects this focus has been sorely needed.
“The last few years have seen a boom in the amount of intelligence B2B marketers can access about the accounts they’re trying to target. But