With the average amount of time required to produce a blog post steadily increasing year over year (source below), and the steep competition in every niche, content marketing is a time-consuming and risky endeavor. Time is money, and the more time that gets invested into a piece of content, the greater the risk... The average blog post takes 3 hours and 57 minutes to … [Read more...] about 6 Ways To Research Content Better, And Faster, With AI
It’s a strange world we’re living in these days, where a virus seemingly has the power to bring the world to a standstill, forever changing the way we do business, and sending economies directly into a recession. Do not pass Go, do not collect two months worth of revenue… The post-quarantine world is undoubtedly going to look, and work, very differently. The … [Read more...] about How To Produce More Content With A Smaller Budget After The Coronavirus
Pretty much every social media professional is acquainted with the idea of content curation. It’s the best way to increase your visibility on social media without having to generate an endless supply of original content (which can be quite expensive to produce). Curation is, essentially, the act of finding the best content being published in your area of expertise and then … [Read more...] about How To Curate Better Social Media Content In Half The Time
An AI system which could explain its decisions and outline what the user could change to get a better result would be a prescriptive system and would be a huge step toward finding a common language between human and machine. From the original article "AI-powered marketing needs interpretability – and collaboration" on The Drum. This article makes the important point that … [Read more...] about What Good Is AI You Can’t Understand
A quick search for “content intelligence” on Google returns a small amount of useful information, and a lot of confusion. So, first, allow me to provide a simple working definition for content intelligence that we’ll improve throughout this article: Simple version: Content intelligence technology helps you understand context and impact to produce better content and use … [Read more...] about What Is Content Intelligence? And Why Should You Care?