Though they’ve been the backbone of the past 30 years of analytics efforts in manufacturing, spreadsheets will simply not suffice for the next 30 years. There is too much data, too few engineering professionals, and too many demands for insight from improvements in analytics for spreadsheets to be the primary solution.From the article "The End of the Road for Spreadsheets?" at … [Read more...] about Is This The End Of The Era Of Spreadsheets?
content marketing tools
Guest posting can increase awareness of your brand, create link authority, and ultimately generate qualified leads. However, that only happens if you pick publishers that have:The trust of your target audience.Topical relevance and authority.Sufficiently large penetration in readership amongst existing authorities in your niche/vertical.A big trap many fall into is not properly … [Read more...] about Finding The Best Places To Guest Post
Already, 95% of advertisers have terabytes upon petabytes of demographic data, including personal data, location information and interests they can use to target prospects they know almost nothing about. Artificial intelligence is a way to tame that data and take it to the next level.From the article "5 Examples That Show How Machine Learning is Changing Digital Advertising" on … [Read more...] about Examples Of Machine Learning Changing The Ad Game
Content marketing has been around a long while now. Some say that Ben Franklin himself was the progenitor of content marketing when he published Poor Richard’s almanac in 1732 (Source: Content Marketing Institute). The idea probably goes back even further but what’s more interesting in the road immediately ahead of us. Coming up fast like a sharp left turn at a cliff, … [Read more...] about 5 Ways AI Is Changing Content Marketing
We ran each idea through keyword research (via Moz Keyword Explorer and Keyword Planner) and social research (Buzzsumo). This process gave us direction on which messaging resonated with different audiences and how we would distribute our content. From the article "How We Grew Blog Traffic by 650% in Two Years — Organically" on Moz.com A great new post on Moz's blog discusses … [Read more...] about How Moz Grew Blog Traffic by 650% in 2 Years — Organically