Marketers Shift Focus To 1st-Party Data
2020 will be a pivotal year where consumers take back control of their data and advertisers will be forced to play an entirely different set of rules.
2020 will be a pivotal year where consumers take back control of their data and advertisers will be forced to play an entirely different set of rules.
GDPR isn’t going anywhere. 1st-party data is increasingly important as organizations move towards personalizing content for their audiences.