A quick search for “content intelligence” on Google returns a small amount of useful information, and a lot of confusion. So, first, allow me to provide a simple working definition for content intelligence that we’ll improve throughout this article: Simple version: Content intelligence technology helps you understand context and impact to produce better content and use … [Read more...] about What Is Content Intelligence? And Why Should You Care?
Though they’ve been the backbone of the past 30 years of analytics efforts in manufacturing, spreadsheets will simply not suffice for the next 30 years. There is too much data, too few engineering professionals, and too many demands for insight from improvements in analytics for spreadsheets to be the primary solution.From the article "The End of the Road for Spreadsheets?" at … [Read more...] about Is This The End Of The Era Of Spreadsheets?
Only 35% [of consumers surveyed] said they were open to [AI]. Yet when CIO rephrased the question and asked consumers how they felt about AI saving them time and money, acceptance skyrocketed to 75%.From the article "AI Will Bring Empathy Back To Marketing" on Mumbrella. The promise of artificial intelligence is a compelling one. Talk to marketers about eliminating … [Read more...] about AI Will Bring Empathy Back To Marketing
Already, 95% of advertisers have terabytes upon petabytes of demographic data, including personal data, location information and interests they can use to target prospects they know almost nothing about. Artificial intelligence is a way to tame that data and take it to the next level.From the article "5 Examples That Show How Machine Learning is Changing Digital Advertising" on … [Read more...] about Examples Of Machine Learning Changing The Ad Game
Content marketing has been around a long while now. Some say that Ben Franklin himself was the progenitor of content marketing when he published Poor Richard’s almanac in 1732 (Source: Content Marketing Institute). The idea probably goes back even further but what’s more interesting in the road immediately ahead of us. Coming up fast like a sharp left turn at a cliff, … [Read more...] about 5 Ways AI Is Changing Content Marketing