What Is Content Intelligence? And Why Should You Care?
Content intelligence software is technology that helps content marketers produce better content, faster, and with maximum impact. Learn more about this fast-growing sector of Martech.
Content intelligence software is technology that helps content marketers produce better content, faster, and with maximum impact. Learn more about this fast-growing sector of Martech.
Many of us are engineers at heart, but we build tools for non-engineers who will benefit more from simple visualization tools than complex pivot tables and formulas.
Before digital, marketing was about how to attract and motivate people. As AI disrupts the industry, we can expect marketing to return to human-to-human interactions.
Machine learning algorithms offer hope to overwhelmed marketers by sifting through data quicklyand alerting human operators to potential opportunities.
AI for content marketing has matured significantly in recent years and we now have enough examples that we can start to see how AI is going to affect the industry.
GDPR isn’t going anywhere. 1st-party data is increasingly important as organizations move towards personalizing content for their audiences.
“The last few years have seen a boom in the amount of intelligence B2B marketers can access about the accounts they’re trying to target. But
AI adoption is up 24% from last year, but many businesses are still struggling to get their arms around the technology and integrate it into their business workflows.