Gen Z Prefers To Research Products On Social
B2B marketers need to observe what strategies B2C brands are trying, failing, and succeeding with in these early days of Gen Z’s growing influence.
B2B marketers need to observe what strategies B2C brands are trying, failing, and succeeding with in these early days of Gen Z’s growing influence.
Aging strategies that rely on key decision-makers are unable to penetrate decision-making processes as millennials gain influence.