Google recently announced that it would be phasing out support for cookies in Google Chrome, the backbone of the programmatic industry. Ironically, their own Google Display Network (worth $116B annually and growing) is built on the technology. (Source: Forbes) Obviously the advertising mega-giant is hard at work innovating new solutions to replace the need for cookies, but … [Read more...] about How Publishers Can Take Back Ad Dollars In A Post-Cookie World
Finding new revenue streams is a top priority for every publisher. Digital advertising dollars simply haven’t filled the shoes of their traditional counterparts and the publishing industry has been greatly diminished as a result. These days publishers are trying everything from launching digital marketing agencies to custom publications to fascinating innovations like the … [Read more...] about Three New Ways To Monetize Your Existing Audience With Retargeting
Over the last 10 years more than $30B of ad revenues left traditional media in favor of the Google / Facebook duopoly (Source: USA Today). Due to privacy, ad fraud, and declining click-through-rates (CTRs) across all industries (Source: AdStage), digital advertising is at a major turning point. Contextual data, which publishers control, will be a premium value in years to … [Read more...] about What Do You Sell When You’re Out Of Digital Inventory?
The Telegraph said. It’s now sharing between seven and 10 metrics that it assumes are a proxy for the reader’s attention, including active dwell time, hover, scroll depth and predictive heat map analysis of ad creative. From the article "The Telegraph is moving beyond clicks to convince marketers its ads work" on DigiDay. This is a smart move and a good signal to the rest … [Read more...] about The Telegraph Favors Dwell-Time & Other Metrics Over Reporting On Views